San Diego SAM Awards Presented
Alcala de Rancho Santa Fe, a luxury attached-home development by Davidson Communities, dominated the 1986 San Diego SAM Awards competition by winning the Grand Award and several others in the 12th annual presentation at San Diego’s Town & Country Hotel.
The event, which recognizes excellence in marketing and merchandising of new housing, is sponsored by the Sales & Marketing Council of the Building Industry Assn. of San Diego.
Marc Simmons, vice president of McKellar Development, La Jolla, received the Industry Leader of the Year award. He is credited with bringing the Member of the Institute of Real Estate Marketing (MIRM) seminar series to San Diego.
Simmons and Robert H. Jackson, principal of Jackson & Parent, San Diego, tied for the Marketing Director of the Year award. Chuck Smith, vice president of new home sales for McMillin Realty, San Diego, was honored as Sales Manager of the year.
Nearly 1,000 people attended the program. Twenty judges from around the state took two days to review and check almost 400 entries.
Designed by Krommenhoek & McKeown, the Alcala project in Rancho Santa Fe also won the Best Design for Attached Housing over $150,000, Best Sales Office Between $25,000 and $45,000, Best Model Landscaping for an Attached Product, Best Logo Design; Best Advertising Series and Best Signage Program.
A list of major winners follows:
GRAND AWARD SALES, ADVERTISING, MERCHANDISING AND PROJECT DESIGN Winner: Alcala de Rancho Santa Fe, community
Davidson Communities, developer
Krommenhoek & McKeown, architect
Evans & Conover, advertising
Design Line and Evans & Conover, sales office designers
Land Concern, landscape designers
INDUSTRY LEADER OF THE YEAR Winner: Marc Simmons
McKellar Development of La Jolla
MARKETING DIRECTOR OF THE YEAR Tie: Robert H. Jackson
Jackson & Parent
Marc Simmons
McKellar Development of La Jolla
SALES MANAGER OF THE YEAR Winner: Chuck Smith
McMillin Realty
BEST INDIVIDUAL SALES FOR A PROJECT UNDER $125,000 Winner: Velva Viejo
Mesa Ridge Penasquitos and Fieldstone Classics at EastLake Shores, communities
The Fieldstone Co., developer
BEST INDIVIDUAL SALES FOR A PROJECT OVER $125,000 Winner: Karen La Bar
Canyon Country, community
The Fieldstone Co., developer
BEST TEAM SALES FOR A PROJECT UNDER $125,000 Winner: Marilyn Hisington and Suzanna George
Casablanca, community
McKellar Development of La Jolla, developer
BEST TEAM SALES FOR A PROJECT OVER $125,000 Winner: Nancy French and Patrick Micaleff
Seabridge at Carmel Del Mar, community
The Baldwin Co., developer
BEST TOTAL SALES VOLUME AND CLOSED ESCROWS Winner: Susan Hurst
Summerhill and Chateau Bernardo, communities
Pacific Scene Inc., developer
$23,216,993, volume
BEST DESIGN FOR DETACHED HOUSING UNDER $125,000 Winner: Fieldstone Classics at EastLake Shores, community
Plan 3
The Fieldstone Co., developer
Hales-Langston, architect
BEST DESIGN FOR DETACHED HOUSING BETWEEN $125,000 AND $175,000 Winner: SummerCreek by the Lake, community
The Lakefield, plan
Gascon/Heritage West, developer
Robert Bowlus & Associates, architect
BEST DESIGN FOR DETACHED HOUSING OVER $175,000 Winner: Del Mar Place at Carmel Del Mar, community
The Somerset, plan
The Baldwin Co., developer
Architects Lorimer-Case, architect
BEST DESIGN FOR ATTACHED HOUSING UNDER $110,000 Winner: Christopher Homes--Rancho Penasquitos, community
Plan One
Christopher Homes, developer
The Berkus Group, architect
BEST DESIGN FOR ATTACHED HOUSING BETWEEN $110,000 AND $150,000 Winner: The Vistas at Masters Hill, community
Rembrandt, plan
McKellar Development of La Jolla, developer
Salerno Livingston, architect
BEST DESIGN FOR ATTACHED HOUSING OVER $150,000 Winner: Alcala de Rancho Santa Fe, community
Viola, plan
Davidson Communities, developer
Krommenhoek & McKeown, architect
BEST MODEL HOME INTERIOR DESIGN UNDER $18 PER SQUARE FOOT Winner: Triple Crown, community
The Derby, plan
McKellar Development of La Jolla, developer
Al Wylie & Associates, interior design
BEST MODEL HOME INTERIOR DESIGN BETWEEN $18 AND $21 PER SQUARE FOOT Winner: Lakeside Series at Bridlewood, community
The Windermere, plan
R.B. McComic Inc., developer
Yeiser-Garland Interiors, interior design
BEST MODEL HOME INTERIOR DESIGN BETWEEN $21 AND $24 PER SQUARE FOOT Winner: Eastview, community
The Diamond, plan
The Buie Corp. and Home Capital Development Group, developers
Yeiser-Garland Interiors, interior design
BEST MODEL HOME INTERIOR DESIGN OVER $24 PER SQUARE FOOT Winner: Valencia, community
Las Gardenias, plan
Bren Co., developer
Barrie Connolly & Associates, interior design
BEST SALES OFFICE UNDER $25,000 Winner: Park Rim--Rancho Penasquitos, community
Bren Co., developer
Charles Gary Corp., graphics design
BEST SALES OFFICE BETWEEN $25,000 AND $45,000 Winner: Alcala de Rancho Santa Fe, community
Davidson Communities, developer
Design Line Interiors Inc. and Evans and Conover, graphics design
BEST SALES OFFICE OVER $45,000 Winner: Casablanca, community
McKellar Development of La Jolla, developer
Sylvia Winters Interior Planning & Design, graphics design
BEST MODEL LANDSCAPING FOR A DETACHED PROJECT Winner: Lakeside at Bridlewood, community
R.B. McComic Inc., developer
Gillespie De Lorenzo & Associates, Inc., landscape design
BEST MODEL LANDSCAPING FOR AN ATTACHED PRODUCT Winner: Alcala de Rancho Santa Fe, community
Davidson Communities, developer
Land Concern Inc., landscape design
BEST LOGO DESIGN Winner: Alcala de Rancho Santa Fe, community
Davidson Communities, developer
Evans & Conover, advertising and graphic design
BEST BROCHURE UNDER $3 Winner: SummerCreek by the Lake, community
Gascon/Heritage West, developer
The Hines Co., advertising
BEST BROCHURE OVER $3 Winner: EastLake I, community
EastLake Development Co., developer
Glenn McIntire & Associates, advertising
BEST BLACK AND WHITE AD UNDER ONE-HALF PAGE Winner: Sandy Point, community
Harry L. Summers Inc., developer
Roni Hicks & Associates Inc., advertising
BEST BLACK AND WHITE AD ONE-HALF PAGE AND OVER Winner: Marbella, community
The Buie Corp. and Home Capital Development Group, developers
Ted Hansen Design Associates, advertising
BEST AD TWO OR MORE COLORS Winner: 333 Coast, La Jolla, community
Home Capital Development Group, developer
Stephenson Marketing & Advertising, advertising
BEST MULTI-PROJECT OR COMMUNITY AD Winner: Brehm Communities in San Diego/Carlsbad/ La Jolla/Chula Vista
Brehm Communities, developer
Woodend, Nessel & Friends Inc., advertising
BEST ADVERTISING SERIES Winner: Alcala de Rancho Santa Fe, community
Davidson Communities, developer
Evans & Conover, advertising
BEST ADVERTISING CAMPAIGN Winner: EastLake, community
EastLake Development Co., developer
Berkman & Daniels Marketing Communications, advertising
BEST CORPORATE PUBLIC RELATIONS CAMPAIGN Winner: Pacific Scene Inc.
Frampton & Associates Inc., public relations
BEST NEW HOME OR COMMUNITY PUBLIC RELATIONS CAMPAIGN Winner: EastLake, community
EastLake Development Co., developer
Berkman & Daniels Marketing Communications, public relations
BEST SIGNAGE PROGRAM Winner: Alcala de Rancho Santa Fe, community
Davidson Communities, developer
Evans & Conover, advertising
