In contrast to their laid-back image, many...

In contrast to their laid-back image, many Los Angeles residents seem to start the morning rush-hour the moment they awaken.

Just under 50% of those polled here by the Kellogg Co. described their precommute mornings as “hectic,” compared to 44% nationally.

The breakfast company also uncovered these local habits:

* About 43% say they rise before 6 a.m. (compared to 28% nationally).

* Almost 50% say they are likely to skip breakfast because they’re in such a rush (33% nationally).

* There isn’t much talk around the breakfast table. About 67% eat breakfast alone here (53% nationally).

Disturbing figures, no question. So, does Kellogg advise people to slow down, relax and work at reducing that stress factor?

Not exactly. The company’s introduced a new breakfast bar that can be eaten “on the run.”

The Kellogg survey, by the way, raises an old question:

What should Los Angeles residents be called?

The survey refers to them as “Angelinoes” (sort of rhymes with dominoes). KNX radio entertainment reporter Tom Hatten recently made a reference to “Los Angeleans.” The term, “Angeleno,” has also been used over the years, as in the Angeleno Heights neighborhood.

Some cities’ names are readily convertible to short-hand: Pasadenans, Pomonans, Monrovians and, elsewhere in the state, San Franciscans and Fresnans (or “Fresnoids,” as rival Bakersfield calls them). Television made the “The Beverly Hillbillies” famous.

But the chambers of commerce of some cities have to settle for just plain “Southern Californians.” The more general description would obviously be preferable to, say, Eagle Rockers, Burbankers, Bell Gardeners, Industrialists or Paramounties.

Inhabitants of the skateboard capital, on the other hand, are known by two nicknames: Venetians, or, for the more spacey, Venusians.

A reporter from KCBS-TV (Channel 2) engaged in a testy interview with county Supervisor Mike Antonovich Friday over reports that Antonovich had failed to report a $100,000 campaign loan.

Afterward, the reporter asked the Supe: “Would you call my boss and wish him a happy birthday?” The reporter explained that as a joke the station was swamping KCBS managing editor Michael Singer with greetings.

Antonovich, rather than joining in the revelry, referred the reporter to an aide.

Physical fitness guru Jake Steinfeld, creator of “Body by Jake,” sued Cable News Network in Los Angeles for $6 million Friday over an underground tape allegedly produced by CNN employees. Though the tape never aired on TV, he claims that it libeled him by including spliced segments of his work with the purported sex tape of actor Rob Lowe. And CNN workers were said to have titled it, “Body by Rob.”

Usually, Dr. Tony Grant augments her talk-radio show on KFI-AM (640) with quotations from recent books offering counsel on how to achieve a healthy relationship.

But, the other day, Grant read an excerpt from “Instruction and Advice for the Young Bride,” an article that was published a century ago by Spiritual Guidance Press in New York City.

And rarely has Grant been bombarded afterward with so many requests for copies of something that she’d read on the air.

The theme of the article is summed up in this passage:

“Some young woman actually anticipate the wedding night with curiosity and pleasure. Beware such an attitude. A selfish and sensual husband can easily take advantage of such a bride. One cardinal rule of marriage should never be forgotten: Give little, give seldom, and above all, give grudgingly.”

Another reason to be grateful for glasnost:

The Broadway department store just unveiled its latest product, a “Soviet military-style wristwatch.”

By the way, a Happy Fiscal New Year to all.