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PLATFORM : Latest Beachhead

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For all those folks who are outraged by what they consider a new form of air pollution, aerial advertising, brace yourselves. It will take more than a public outcry to ground the growing number of planes that spend the weekends buzzing the beaches, tugging behind them huge banners, hawking everything from half-priced drinks to the latest movie blockbuster.

Advertisers have groaned as consumers learned to zap their way through commercial breaks on television. They’ve moaned as car phones turned the once-captive audience of drive-time radio into cellular conversationalists.

They’ve watched magazines wither and too often die, and nursed a nagging fear that no one reads anymore anyway. So those sandy shores, teeming with people who have more than skin to burn, have become advertising’s latest beachhead.

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But before you grit your teeth and ask, “Isn’t any place safe from commercials?” Consider this: at least one group is considering selling ad space on restroom stalls.

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