‘48 Hours’ Set to Air After the Super Bowl
“48 Hours,” the CBS news magazine hosted by Dan Rather, will air after Super Bowl XXVI Jan. 26, the network said Thursday. The show will take a look at Americans hoping for easy money in hard times, including an unemployed Los Angeles cement worker who has become an expert at winning big bucks in radio call-in contests.
Networks have traditionally used that time slot to launch new series, hoping that the large Super Bowl audience will stay tuned for the show’s premiere and then watch again when it moves to its regular time period. But that theory has not worked well in practice. Only three of the nine series to have debuted in the time slot have made the fall schedule the following season.
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