The King Is Joining the Sultan of Swat
A maker of sports trading cards said it will introduce a line of Elvis Presley cards in October.
Major League Marketing Inc. said the 660 glossy pictures on the cards will span the period from the King’s “Hound Dog” days as a gyrating teen idol to the twilight of his career as a flashy Las Vegas showman.
Elvis fans are already reaching for their wallets.
Company President Dan Shedrick said retail orders are double the original projections. He said he got the idea six months ago during the public frenzy over which Elvis should appear on a postage stamp. Fans voted for a young Elvis over an older one.
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