LOS ANGELES : Nava to Use 800 Number to Raise Mayoral Race Funds
Julian Nava plans to fuel his dark-horse campaign for mayor of Los Angeles with money raised from Latinos throughout the nation via a toll-free 800 phone number.
The 65-year-old Cal State Northridge professor and former ambassador to Mexico confirmed Tuesday the broad outlines of his campaign to make his candidacy a national, Latino cause.
“I think there’s an enormous number of Hispanic-Americans nationwide who would be attracted as a matter of cultural pride to electing the first Hispanic-American mayor to Los Angeles since 1848,” Nava said.
His campaign will include a TV advertising campaign, including Spanish-language TV ads, to promote the 800 number, Nava said.
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