Martha Entenmann; National Bakery Firm Executive

Martha Entenmann, 89, matriarch of the nationwide bakery products family. Martha Schneider was a saleswoman in a Bay Shore, N.Y., bakery in 1925 when she married her boss, William Entenmann Jr., the son of the bakery’s founder. After her husband died in 1951, she took a more active role in the firm, along with their three sons. When Entenmann’s went public in 1976, the stock certificates had her picture on them. In the 1950s, the company stopped making bread and rolls to concentrate on cakes, pies and pastries. Under her direction, the firm began distributing in supermarkets and expanded beyond Long Island to become a national bakery. Entenmann’s was sold to Warner-Lambert in 1978 and has been resold several times, most recently to CPC International. On Sunday in New York City.