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INTRODUCTION

When it comes to focusing on management issues, nobody has captured the public’s imagination better than Scott Adams, whose Dilbert is one of the fastest-growing cartoon strips in the world.

Dilbert and his cohorts, including the sarcastic management consultant Dogbert, pounce daily on such thorny and perplexing issues as loyalty (above), empowerment (page 7) and balancing home and work (page 11).

Adams’ cartoon family clearly speaks for many--Dilbert may be the most photocopied, downloaded, pinned-up, faxed and e-mailed comic strip ever written. It appears in more than 1,400 newspapers in 16 languages and 35 countries, including The Times.

More than 100,000 visitors click their way into the Dilbert Zone (https://www.unitedmedia.com) on the Internet each day, and Adams is in demand as a keynote speaker at company meetings and conventions. Today, in character as Dogbert, he and professional consultant Warren Bennis tackle the same management questions (page 16).

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