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This chart tracks video sales--alternating weekly among...

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This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 76%

Children’s: 15%

Television: 3%

Exercise: 3%

Sports: 1%

Other: 2%

Exercise Video Vendors

Year-to-date share of the exercise video sales market through Dec. 7 and current top-selling exercise videos:

Company: PPI Entertainment

Market share: 22.7%

Current bestseller: Denise Austin Hit the Spot gold: Fat Burning. . .

*

Company: Warner Home Video*

Market share: 22.4%

Current bestseller: Richard Simmons: Sweatin’ to the Oldies

*

Company: BMG Video

Market share: 12.7%

Current bestseller: The Firm: Low Impact Aerobics

*

Company: Anchor Bay

Market share: 10.3%

Current bestseller: Tai Chi for Health

*

Company: PolyGram Home Video

Market share: 7.7%

Current bestseller: Dance Step Reebok

*

Company: Goodtimes Home Video

Market share: 4.6%

Current bestseller: Richard Simmons: Tone& Sweat (two-pack)

*

Company: Sony/Sony Wonder

Market share: 3.8%

Current bestseller: The Grind Workout: Hip Hop Aerobics

*

Company: Healing Arts

Market share: 3.0%

Current bestseller: Yoga Journal’s Yoga for Beginners

*

Company: Live Home Entertain.

Market share: 2.7%

Current bestseller: Paula Abdul’s Get Up and Dance

*

Company: Fox

Market share: 1.9%

Current bestseller: Claudia Schiffer: Perfectly Fit Abs

Market Leaders Dec. 1-7

Top video vendors, in percentage of sales in all categories:

Disney: 19.6%

Warner Home Video*: 16.9%

Columbia: 10.9%

Fox: 10.8%

Paramount Home Video: 9.8%

Universal Home Video: 7.8%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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