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Whale Tail License Plate Makes a Splash

In a ceremony by the Santa Monica Pier, actor Ted Danson attached the state’s first Whale Tail license plate to his solar-powered car Thursday.

About 9,000 other Californians are scheduled to get their plates in October, said Becky Steckiler, Coastal Commission outreach coordinator.

The plates cost $50 more than the usual registration fee, and $40 a year more than the usual fee for renewal.

“We want to raise public consciousness about cleaning up the coast,” Steckiler said.

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“Once the plates hit the street, everyone who sees them order them,” said Coastal Commission marketing consultant Judy Shilts.

“It’s kind of a contagious image for those of us who live on the coast.”

The plate was designed by the artist Wyland.

Fees from the plate will go to the state’s Adopt-a-Beach Program and for park acquisition and maintenance.

To order, call 1 (800) COAST-4U.


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