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What: “Denver Broncos: Super Bowl XXXII Champions” video

Where: Available beginning today at video outlets (suggested retail price: $19.95)

Producer: NFL Films

Distributor: PolyGram Video

NFL Films was under the gun to get this video out 23 days after the Super Bowl. Steve Sabol, the president of NFL Films, was so convinced that the Green Bay Packers would win, all pre-production work was geared toward a Packer victory. But Sabol sure wasn’t complaining when the Broncos pulled off the upset. “I’m sure it means we’ll sell even more videos than we did a year ago,” he said. “Bronco fans will eat it up.”

There’s no question about that. But not only will Bronco fans be eating it up, so will football fans in general. All they need to know is that it is NFL Films-quality. The Super Bowl was a great game, and this is a great 55-minute video.

But it’s not just a rehash of the Broncos’ stunning 31-24 victory over the Packers in San Diego. It traces the Broncos’ entire championship season, actually beginning with their loss to Jacksonville in the 1996 playoffs.

With the kind of following the Broncos have, Sabol is sure it will break the record for Super Bowl videos sold. The record was set last year, after the Packers beat the New England Patriots, when more than 300,000 copies were sold.

Of course, there is no suspense in any Super Bowl video. We know who wins. But it’s not like knowing who wins a Winter Olympics event before CBS shows it.

What NFL Films provides is footage and sound never before seen or heard, expertly edited to dramatic music. With microphones worn by Coach Mike Shanahan, defensive end Neil Smith and quarterback John Elway, among others, with candid locker-room shots, with interviews with everyone from owner Pat Bowlen on down, with narration by Harry Kalas, and with emotional game-action calls from Bronco radio announcers Scott Hastings and Dave Logan, the end result is a typically outstanding NFL Films video.

The video is all football, from start to finish, but a nice touch is the inclusion, at the end, of the Super Bowl halftime show. It’s a better fit at the end, after the credits roll, than having it interrupt the game action.

Just another example of NFL Films doing it the right way.