Cider: a Way of Life

In on-sale liquor retailing news, Ace Cider has opened the first cidery (cider bar) in the U.S. The Ace in the Hole is located at the Ace cider mill near Sebastopol--in Sonoma County, better known as wine country. In addition to the usual apple and pear hard ciders, it will serve specialty ciders including a mango cider and the traditional Devonshire unfiltered cider called scrumpy.

Cider drinkers are evidently not late groovers, because this is a bar that opens at 10:30 a.m. and closes at 5:30 p.m.

The Regularburger

The California Prune Board has been pushing the idea of mixing prune puree into hamburger patties. Pruneburgers may not have shown up at your local fast food place yet, but they’ve been taken on as a low-fat, higher-fiber lunch choice at schools in Colorado, Maryland, New Hampshire and California. “The one word everybody uses when they try them is juicy,” boasted board spokeswoman Peggy Castaldi.