Commercial Appeal

This is the Super Bowl for advertisers as well, and while none of the commercials were as unforgettable as John Elway, there weren’t as many Trent Dilfers as usual. Here are the best and the worst:

Thumbs Up

BUDWEISER

The beer company spent the most money, but at least it spent it wisely with a hostage-taking lobster, a lizard getting tongue-lashed and spunky Dalmatians.

M&Ms;

The candy didn’t melt in the hand with its new crispy version, using Halle Berry and Patrick “Puddy” Warburton in a couple of sweet efforts.

MOVIES

Don’t know about anyone else, but I’m ready to go out and see “The Mummy,” “The Matrix” and “Wild Wild West” right now.

MACINTOSH

The return of HAL from “2001.” This creepy Y2K warning certainly got everyone’s attention.

WORLD WRESTLING FEDERATION

I’m no wrestling fan, but this action-packed spot made me almost want to see what everyone is so excited about.

Thumbs Down

PROGRESSIVE INSURANCE

Who? If it wasn’t bad enough that they sponsored the halftime show, shame on them for what they did to beloved E.T.

CADILLAC

Does anyone really want a Cadillac sports utility vehicle? And who’s the Madison Avenue genius who came up with the name Escalade?

7UP

The campaign asks, “Are you an un?” Uh, no. And this one was decidedly unpopular.

LAND ROVER

Can Johnny come out and play? Oh, the car is way too large to find a small child? That’s cute. Not.

BBQ DORITOS

Let’s see: A beautiful woman sets off fire sprinklers while eating chips. This should have worked, but somehow, it didn’t.