See’s 1/4 Pound Assorted Traditional Red Heart
Today’s Valentine’s Day, so chocolate’s in the air, but which box to choose? Here’s See’s Candies most popular pick, the 1/4 pound Assorted Traditional Red Heart.
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* Introduced 1950.
* 8 pieces.
* Assortment consists of Milk Chocolate Butter, Raspberry Truffle, Dark Butterchew, Almond Square, Milk Bordeaux, Milk California Brittle and two Milk Chips.
* Last month, Raspberry Truffle replaced Scotchmallow and Milk Almond.
* Chocolates for assortment chosen by Pam Huggins, See’s product and packaging design manager, in conjunction with See’s Quality Control Department.
* 597.2 calories.
* Chocolate made in San Francisco and Los Angeles.
* Boxes manufactured in Los Angeles.
* Red Heart assortment also available in 1/2 pound, 1 pound and 2 pound boxes.
* See’s President Charles N. Huggins estimates that 85% of 1/4 pound Red Hearts are purchased by men.
* Last year, 322,196 sold for Valentine’s Day.
* Cost: $4.35.
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