The End of Eating Well

Eating Well, the Vermont-based magazine of cooking and health, folded last week. “The decision was made due to a lack of circulation and advertising support,” said a spokesperson for Hachette-Filipacchi, publishers of the magazine.

Outgoing editor Marcelle Di Falco was philosophical when reached at her home in snowy Bristol. “The sad thing is that people who knew the magazine loved it,” she said of Eating Well’s more than 650,000 readers. “In a strange way, that might have been part of the problem.

“The thing people loved us for was also the reason maybe some people on the outside didn’t understand us. We weren’t sensational and I guess it’s kind of hard to sell the middle of the road.

“But there was no quackery in our magazine, it was just straight-from-the-hip, really good solid content that didn’t recommend anything on the fringe. No strange diets, no miracle cures, just really good solid stuff.

“Maybe it wasn’t as sexy as the cabbage diet, but we set out to do a food and nutrition magazine without all the bells and whistles, and that’s what we did. And we did a damned good job.”