Streak continues at Super Bowl

In a carefully planned publicity stunt, British streaker Mark Roberts pulled off his first successful North American streak at Super Bowl XXXVIII while displaying the Internet address GoldenPalace.com as a henna tattoo on his bare chest and back.

Disguised in a tear-away referee uniform, Roberts jumped out of the crowd at the beginning of the second half, ripped his clothes off, and ran to midfield wearing nothing but a plastic football. He danced around for nearly half a minute before security finally hauled him off.

Recognized by the Guinness Book of World Records as the world’s most prolific streaker, Roberts has made a name of sorts for himself by streaking various sporting events around the world. He succeeded Sunday despite heavy security at Houston’s Reliant Stadium. Founded in 1997, the online gaming company GoldenPalace.com has become notorious for high-profile marketing.