Newspaper Shouldn’t Promote Naming Rights
The Los Angeles Times gives free advertising to all the corporations capable of buying naming rights by using their commercial names in your reporting of the news (“Stadium Gives Birth to 2-Headed Monster,” Sept. 29).
Monster Cable paid $6 million to get its name on the stadium in San Francisco. The naming rights were between the two entities.
The Times was not involved and shouldn’t be a party to it by giving out the free advertising.
Gerald Marantz
Chatsworth
More to Read
Get our high school sports newsletter
Prep Rally is devoted to the SoCal high school sports experience, bringing you scores, stories and a behind-the-scenes look at what makes prep sports so popular.
You may occasionally receive promotional content from the Los Angeles Times.