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First EV sales decline in a decade; hiccup or lasting trend?

An electric vehicle charging at a Tesla charger
A Tesla vehicle charges at a station in Los Angeles’ Westlake neighborhood.
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Good morning. It’s Thursday, Feb. 15. Here’s what you need to know to start your day.

First EV sales decline in a decade; hiccup or lasting trend?

California has been at the forefront of a booming electric vehicle market, but recent trends show signs of fatigue. EV sales significantly declined in the latter half of 2023 for the first time in over a decade.

Sales of all-electric cars and light trucks surged at the start of 2023, showing a 48% increase in the first half of the year compared with a year earlier. By that time, California alone contributed over a quarter of the nation’s EV sales — roughly 190,807 units.

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In the third quarter, EV sales in California experienced their first quarterly drop since 2012. Additionally, fourth-quarter sales declined by 10.2%, falling from 100,151 to 89,933 units.

Even the popular Tesla is reporting a 10% decline in sales in the final quarter of last year.

Until recently, the sales success of EV automakers, including Tesla, appeared to guarantee consumer acceptance, a key assumption and factor in the state’s long-term zero-emission plan, The Times’ Russ Mitchell reported.

Could potential EV fatigue impede the state’s efforts to achieve its ambitious climate goals, including the plan to ban the sale of new gasoline- and diesel-powered vehicles by 2035?

For now, it appears to be a temporary setback based on current data, but what is driving this potential fatigue?

An arm and a leg for electric

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Although the cost of building EVs continues to drop, it has yet to reach price parity with conventional gasoline-powered vehicles. The average retail price for an EV hovered around $52,000, nearly $4,000 more than fossil-fuel counterparts, according to Cox Automotive.

High interest rates have made affordability a struggle for some to switch from gas to electric. The interest rates of EV loans are 0.29% higher than those of non-EV loans, revealing “a systematic gap,” a 2023 study found.

After building more manufacturing capacity than market demand, Tesla slashed prices last year, causing other EV makers to follow suit. However, some automakers maintained high prices and reduced production.

Ford halved planned production instead of suffering significant losses from steep price cuts. Marin Gjaja, head of Ford’s EV arm, recently told stock analysts that Ford will launch the next generation of EVs only “when they can be profitable.”

Americans’ preference for larger vehicles necessitates larger, heavier and costlier battery packs, contributing to the high prices. While lower-priced EV models are due to arrive over the next several years, they’re in short supply right now.

California is facing a potential market saturation

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The overall EV market is still far from saturation. In 2023, 15.6 million cars and light trucks sold in the U.S., most gas-powered. Electric vehicles made up 7.6% of those sales.

Yet, California’s EV market share already stands at 20.1%, aiming for a theoretical 100% by 2035.

There is definitely a consumer base of early EV adopters who buy electric vehicles for various reasons: appeal, performance and environmental concerns.

But for most car buyers, EVs remain a tough sell. Experts say EVs need to be cheaper for mass market appeal, and charging presents a challenge.

Public charging stations are few and far between

EV owners’ frustrating search for operational charging stations has sparked outrage as the state government grapples with an unreliable charging infrastructure, The Times reported in January.

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California has allocated $1 billion to EV charger companies, with billions more in funding expected. However, despite providing cash grants for charger installation, the California Energy Commission has only recently started collecting reliability statistics.

Academic researchers have found that charging stations have become notoriously unreliable, with at least a 20% malfunction rate.

Even with a reliable charger, there aren’t enough available, forcing many to wait in long lines. The state aimed for 250,000 chargers statewide by 2025, but the Energy Commission reports far fewer publicly accessible chargers — only 93,855.

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For your downtime

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Going out

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And finally ... from our archives

People hold signs that demonstrate their opposition to war with Iran
(Genaro Molina/Los Angeles Times)

On this day 21 years ago, millions of people across more than 600 cities worldwide took to the streets to protest the invasion of Iraq. In an array of peaceful protests from Santa Monica to Hollywood to Orange, thousands of Southern California demonstrators — some of whom had never attended an antiwar rally before — voiced their opposition to a war in Iraq.

Have a great day, from the Essential California team

Anthony De Leon, reporting fellow
Kevinisha Walker, multiplatform editor
Stephanie Chavez, deputy metro editor

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