Style Rookie blogger Tavi Gevinson gets another book deal

After a signing and reading of Rookie magazine at Skylight Books in Los Angeles, Tavi Gevinson, left, pauses for a photo with reader Gigi Mayer.
(Bethany Mollenkof / Los Angeles Times)

When Tavi Gevinson was 11 years old, she started the online style blog the Style Rookie out of her Oak Park, Ill., bedroom. It evolved into the online magazine Rookie, and later two books, “Rookie Yearbook One” and “Rookie Yearbook Two.”

Now 17, Gevinson, who was recently featured in the Los Angeles Times, has a new book deal.

On Tuesday, Razorbill, an imprint of Penguin Random House, announced it has acquired Rookie Yearbooks 3 and 4 in “a competitive auction.”

PHOTOS: Tavi Gevinson: Rookie to teen tastemaker


Razorbill said the books -- “jumbo, full-color compendiums” -- will feature “the best of from its previous year, plus exclusive-to-print content from big name contributors.”

Gevinson’s first two books were similar print anthologies of the blog’s best online writing paired with original content from celebrities such as Lena Dunham and Mindy Kaling.

“Rookie is one of the few sites I read religiously,” Jessica Almon, a Razorbill editor, said in an emailed news release. “It’s inspiring to see a publication so chock-full of strong female voices. The hope is that this partnership will create new and exciting opportunities for those voices to be heard.”

Gevinson expressed similar enthusiasm.

“The team at Razorbill fully understands Rookie’s mission to promote new talent and give our readers something special,” she said in the statement. “I’m thrilled to have found a home with them for our next two books.”

PHOTOS: Celebrities by The Times

With more than 4 million page views a month, Rookie has become a go-to website for teenagers, with content that includes life lessons, diary entries, DIY projects, playlists and interviews with cultural icons like Joss Whedon and Lorde.

“One thing I’m very proud of is that Rookie has a lot of legitimacy in publishing and music journalism and fashion,” she told the Times. “As it’s grown, the goal has become more to make people feel included, that they’re cool enough or smart enough.”

In addition to her blogging and publishing accomplishments, Gevinson has also made appearances in “Late Night With Jimmy Fallon” and “The Colbert Report,” international speaking engagements and a role in the film “Enough Said” opposite Julia Louis-Dreyfus.

Twitter: @saba_h


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