C Magazine stocks a stylish Century City pop-up shop with a treasure trove of Golden State brands
Santa Monica-based C Magazine has brought the pages of its glossy lifestyle publication to life — for five weeks only — at the newly renovated Westfield Century City shopping center in a pop-up shop stocked with an impressively deep bench of top-tier Golden State brands.
Located in an atrium-facing storefront space (between Jo Malone London and Tesla Motors), the 1,000-square-foot State of Mind boutique feels like the backdrop to a fashion photo shoot thanks to an interior designed in collaboration with Martha Mulholland, a large-scale mural by artist Donald Robertson and racks filled to overflowing with hometown luxury labels such as Rodarte, Libertine, Monique Lhuillier, Juan Carlos Obando, Greg Lauren, Brock Collection and the Elder Statesman.
The ready-to-wear is barely the beginning of the Golden State treasure trove though. Additional categories include footwear (Newbark and Esquivel, to name just two), jewelry (Jennifer Meyer, Lisa Eisner, Spinelli Kilcollin and Sarah Jane Wilde for starters) as well as sunglasses (Garrett Leight), hats (Nick Fouquet) and beauty products (perfumes by Eric Buterbaugh and Strange Invisible Perfumes were among the scents we noticed).
Rounding out the California-palooza (if that wasn’t a real word before, it should be now thanks to the 150 California-specific brands on hand) were chocolate bars from downtown L.A.’s Valerie Confections, jars of honey from Malibu’s One Gun Ranch, books from vintage book dealer the Librarian (including a copy of Wilson Williams’ “The Los Angeles Times Book of California Museums,” published in 1984) and an assortment of SoCal-approriate tea towels, dark wood cutting boards, candles and, of course, surfboards (the $2,250 ones lining the walls here are Britt Merrick for H. Merrick boards, designed by the brother of designer Heidi Merrick).
There was also one particularly interesting item in the mix that may hold a hint at what luxury in the Golden State might look like in the era of legal weed: a Daniela Villegas necklace with a bejeweled golden tube designed to perfectly fit one of the thin gold vaporizer pens made by L.A.-based luxury cannabis brand Beboe.
According to C Magazine founder, editorial director and Chief Executive Jennifer Smith Hale (who curated the merchandise along with the magazine’s editor Jenny Murray), the bricks-and-mortar space will soon be augmented by e-commerce at www.c-stateofmind.com.
Apparel prices range from $129 for a Rodarte T-shirt to $4,250 for a Libertine sequin bomber jacket, home goods range from $10 for a Thomas Keller wooden spoon to $13,500 for Kelly Wearstler totem sculpture, and jewelry is priced from $60 for Cult Gaia bangles to $12,800 for a Jillian Dempsey necklace.
State of Mind curated by C Magazine, Westfield Century City shopping center, 10250 Santa Monica Blvd., through Jan. 2, 2018, 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sunday.
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