Man injured in fall from oceanfront bluff in San Diego

A man was injured early Friday morning when he fell roughly 50 feet down an oceanfront bluff in the Sunset Cliffs area of San Diego, authorities said.

The incident occurred about 3 a.m. near Sunset Cliffs Boulevard and Ladera Street, just northwest of Sunset Cliffs Natural Park, San Diego Fire-Rescue Department officials said.

The victim was conscious when emergency rescue crews reached him on the sandy beach, firefighters and lifeguards told dispatchers.

He was airlifted to UCSD Medical Center in Hillcrest with injuries of unknown severity.