Advertisement
Share

Lakers newsletter: Why the fans really matter to the team

Staples Center staff prepare for fans to return to the arena for the Lakers-Celtics game on Thursday.
(Jason Armond / Los Angeles Times)

Hi, this is Dan Woike, Lakers beat writer for the Los Angeles Times, here with your Lakers newsletter.

It’s that day each week where I humbly accept a spot inside your mailbox next to that awful joke from your second cousin and that pretty tempting coupon from the custom T-shirt website.

This week, it’s all about you … and some not-so-kind thoughts I used to have.

Advertisement

On with the show.

Enjoying this newsletter? Consider subscribing to the Los Angeles Times

Your support helps us deliver the news that matters most. Become a subscriber.

Welcome back

I wasn’t sure that fans mattered. Actually, I was pretty sure you didn’t.

“We want to do it for the fans.” “We love the fans.” “We need our fans.” I thought all of it was just something NBA players said because saying the opposite would be a disaster even if they believed it.

But I was wrong. (First time ever.)

The hundreds of games, the arenas looking all the same, the same pop songs rattling eardrums, you kind of take it for granted. A year-plus of fan-less games, piped-in crowd noise and covered seats has made it obvious. When players and coaches talk about the difference between the way things were with the way they’ve been, it’s too sincere to be just platitudes.

When Staples Center opens it doors to fans for the first time since March 10, 2020, approximately 2,000 people will get to see the Lakers host the Boston Celtics. They’ll have to provide health information. They’ll be socially distanced. They’ll have to wear facial masks.

And the Lakers can’t wait.

Advertisement

After the Lakers beat Charlotte on Tuesday, Kyle Kuzma was asked about how a few thousand fans feel after having most of their season take place in a stadium-sized void.

“It’s like a sellout,” he said, proceeded by one of his favorite four-letter words. “For real, for real. I ain’t going to lie to you. ... I think tonight, Charlotte went on a little run, got the lead, it was down to one, 92-91, and it was rocking in there with [3,676 fans]. So, it just feels good to play in front of people and play in front of fans of the NBA. … It’s a huge part of the game.”

A closeup of instructions to fans for how to use a new mobile ordering system for food and drinks at Staple Center.
Fans will have to supply a QR code located at their seats to order food and drinks from a new mobile ordering system at Staples Center.
(Jason Armond / Los Angeles Times)

Think back to the NBA bubble when Anthony Davis hit the biggest shot of his career, a game-winning three at the buzzer in the Western Conference finals against the Denver Nuggets. In the aftermath, while LeBron James praised Davis for coming up huge, he said he wished the moment could’ve been in Staples Center. That’s where it would’ve meant the most.

Advertisement

Not long after that game, I spoke to Kevin Love about life as a basketball player outside the bubble. We ended up talking about James, his old Cleveland Cavaliers teammate, and how much the fans mattered to him.

“He feeds off the crowd so much. That’s what gives him the lifeblood, to really put on a performance and show out. Like he knows that the crowd is there whether he’s home or away and he’s playing into that, feeding off of that,” Love said.

I interrupted him to ask about James’ assessment of Davis’ shot, whether or not it was just an easy way to endear himself to the people back home. He said he didn’t know James had just said that, but to a player, it makes perfect sense.

“That would have been a major moment for AD as well. And I think it breeds and adds I guess more [in front of a crowd], I don’t know if you want to say self-confidence, self-assuredness or whatever it may be,” Love said. “A defining shot like that might be the biggest shot in his career right? Western Conference finals he hits a three, plays unbelievable games, playing crazy in the first two games in this series. So that’s kind of what I mean.”

Advertisement

Fans make this whole thing fun, they add energy to what is a total grind of a regular season and give the game an atmosphere that no in-arena DJ can replicate. It’s an irreplaceable part of the process. By merely opening the doors to a few thousand fans in what’s sort of like a soft opening of a restaurant, the Lakers are taking a huge step back to normalcy.

After winning on Tuesday, coach Frank Vogel made the kind of face he normally reserves for one of his beloved Dad jokes — a big grin with wide eyes. He’s made this face every time he’s spoken about fans at Staples Center since the Lakers got word that they’d be allowed to have them.

“Can’t wait. Man, I can’t wait. The mystique of being in that building with our great fans is a big part of why it’s so cool to be a Laker,” Vogel said. “And it’s just been absent this year. And it’s been missed.”

I’m surprised to say, I’ve missed it too.

Advertisement

Let’s talk about texts

Have you signed up for Full-Court Text? It’s the direct line to talk about the Lakers, the Clippers, the NBA — whatever you want. The community is growing, and if you’re into the newsletter, you’d probably enjoy the text group too.

Song of the week

Crowded House "Don't Dream It's Over"

Crowded House’s “Don’t Dream It’s Over”

A crowded house? Even if it’s 2,000 people, it’s going to feel like it.

Advertisement

Since we last spoke ...

Until next time...

As always, pass along your thoughts to me at daniel.woike@latimes.com, and please consider subscribing if you like our work!


Advertisement