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‘Canelo’ Alvarez’s victory over Miguel Cotto draws 900,000 pay-per-view buys

Saul "Canelo" Alvarez, right, attempts an uppercut on Miguel Cotto during their WBC middleweight title bout on Nov. 21 in Las Vegas.

Saul “Canelo” Alvarez, right, attempts an uppercut on Miguel Cotto during their WBC middleweight title bout on Nov. 21 in Las Vegas.

(John Locher / Associated Press)

Saul “Canelo” Alvarez’s unanimous-decision victory over Miguel Cotto on Nov. 21 generated 900,000 pay-per-view buys valued at $58 million, HBO and Golden Boy Promotions announced Thursday.

The figure marked the first time since the 2002 Mike Tyson-Lennox Lewis heavyweight bout that a fighter not named Oscar De La Hoya, Floyd Mayweather Jr. or Manny Pacquiao reached 900,000 buys.

Mexico’s 25-year-old Alvarez (46-1-1, 32 knockouts) won the World Boxing Council middleweight title by scores of 118-110, 119-109 and 117-111.

His promoter, Oscar De La Hoya, was quick to provide his perspective on what the numbers revealed about Alvarez’s performance as the bout’s unofficial A-side fighter.

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“Canelo is now officially the biggest star in all of boxing. Period,” De La Hoya said. “And by committing to fight on Cinco de Mayo [May 5] and Mexican Independence Day [Sept. 16] -- boxing’s two biggest annual dates -- Canelo’s popularity will only continue to soar for years to come.”

Mark Taffet, the HBO executive responsible for pay-per-view broadcasts, said, “Cotto-Canelo performed superbly. … It puts an exclamation point on the biggest year in pay-per-view history. I couldn’t be more thrilled for boxing … and the fans.”

The May 2 joint HBO-Showtime broadcast of the Mayweather-Pacquiao fight generated a record-shattering 4.4 million buys, but Mayweather’s return bout in September on Showtime brought about 500,000 buys, and neither of his two fights before the Pacquiao showdown reached 900,000.


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