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Relief Groups See Outpouring of Aid--at Times Too Much : Donations: Officials have more than enough clothing for fire victims. Still needed are funds, cleaning supplies, kitchen items, toiletries and some undergarments.

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TIMES STAFF WRITERS

Money, clothes and other donations to people who lost their homes and personal belongings in the Laguna Beach fire are pouring in, disaster relief officials said Friday.

“It’s marvelous how people open their hearts and pocketbooks and everything else,” said Virginia Garrison, a spokeswoman for the Salvation Army, which has placed newspaper ads soliciting contributions.

Salvation Army officials and a half a dozen other agencies collecting funds said they do not know how much money has been raised so far, and it will likely be a while before they have a tally.

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However, Jan Jurcisin, a spokeswoman for the Laguna Beach Chamber of Commerce, called the initial response “absolutely amazing.”

“We’re getting donations from all over the world,” she said. “I think people realize the depth of this disaster and how important their support is.”

But despite the hundreds of people known to have lost their homes, just a small percentage of victims have sought assistance from relief organizations. On Friday, relief officials appealed to fire victims not to be afraid to ask for help.

“We haven’t gotten half of the people that we expected,” said Frank Ramirez, manager of the Red Cross disaster relief center in Laguna Beach. “We’re giving away mops, cleanup kits, brooms--things that I’m sure anyone can use.”

The Red Cross also issues vouchers to fire victims to pay their first month’s rent in a temporary shelter, medical visits and other services for people who cannot afford to cover the costs themselves.

Doug Landrum, a spokesman for Laguna Presbyterian Church, which has raised $26,000 toward the relief effort, agreed that many more people could be using their services.

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“But since it is an affluent community, some people are reluctant to say, ‘I need help,’ ” he said. “They have a tendency to believe they can be self-sufficient, so we want to make sure they know that sincere assistance is out there.”

On Friday, church volunteers were awaiting a second delivery of suits, dresses and shoes from Neiman Marcus to distribute to fire victims.

But in general, relief organizations said that they have been so overwhelmed by donations of clothing that they are asking people not to send more. What is still needed, besides money, they said, are cleaning items (buckets, mops, pails and sponges); kitchen supplies (dishes, cups, silverware, pots and pans); toiletries (soap, shampoo and lotions); and new, packaged underwear (bras and sleep wear).

Among the agencies and organizations soliciting help for fire victims and offering services:

* The American Red Cross is accepting donations of canned food, clothing, and money for fire victims. Drop-off site for food and clothing is at the organization’s office, 601 North Golden Circle Drive, Santa Ana, Monday through Friday between 8:30 a.m. and 5 p.m. Phone: (714) 835-5381.

* Pelican Hill Golf Club, 22651 Pelican Hill Road and Newport Coast Drive, between 7 a.m. and 7 p.m. Phone: (714) 760-0707.

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* Four Seasons Hotel, Newport Beach, 690 Newport Center Drive, between 7 a.m. and 7 p.m. Phone: (714) 759-0808.

* Hyatt Regency Irvine, 17900 Jamboree Blvd., Irvine, between 7 a.m. and 7 p.m. Phone: (714) 975-1234.

Checks can also be mailed to the American Red Cross, Orange County Chapter, P.O. Box 11364, Santa Ana, Calif. 92711-1364.

* The Costa Mesa Police Department is collecting clothing, toiletries and kitchenware. Costa Mesa police west side substation, 567 W. 18th St. Costa Mesa, Calif. 92627. Phone: (714) 722-6714. Drop-off dates are today, 10 a.m. to 2 p.m.; and Wednesday through Saturday, 10 a.m. to 2 p.m.

* The Department of Motor Vehicles will waive late fees for vehicle registrations for fire victims and help with paperwork to replace driver’s licenses lost in the fire. Call the DMV at (714) 586-0670 in Laguna Hills, or (714) 631-8150 in Costa Mesa.

* The Harvard Eye Associates, a Laguna-based ophthalmology group, is offering free eye care for the rest of the year to residents of Laguna and surrounding area, and to firefighters, police officers or volunteers whose eyes have been afflicted by the fire, smoke, and ashes: 31862 S. Coast Highway, Suite 203, South Laguna, Calif. 92677. Phone: (714) 499-4541.

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* I.R.S.C., an information resource company, will search its database of contractors licensed by the Contractors State License Board free of charge to fire victims. Phone: (800) 640-IRSC, extensions 343, 341 and 309.

* The Jewish Federation of Orange County has set up a clearinghouse for financial contributions to fire relief. Checks can be made out to Fire Relief Fund, care of the Jewish Federation of Orange County, 1385 Warner Ave., Suite A, Tustin, Calif. 92680-6442. Phone: (714) 259-0655.

* Laguna Presbyterian Church, 415 Forest Ave., Laguna Beach, Calif. 92651, is accepting cleaning supplies and other contributions.

* The Laguna Beach Fire Relief Fund is accepting tax-deductible contributions, care of the Laguna Beach Chamber of Commerce, 357 Glenneyre St., Laguna Beach, Calif. 92651.

* The Salvation Army, 1300 S. Lewis Street, Anaheim, is accepting donations of usable clothing, furniture and appliances. To arrange pickups, call (714) 758-0333 or (800) 559-2769. Cash donations can be mailed to The Salvation Army, P.O. Box 5036, Santa Ana, Calif. 92704-5036.

* The U.S. Eldercare Referral Agency is accepting money for medications, clothing, walkers, wheelchairs and housing costs for the elderly displaced by the fires. Mail to South Orange County Senior Services Senior Relief Fund, P.O. Box 5887, San Clemente, Calif. 92673.

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