Mayor announces ‘Designed/Made in Los Angeles’ logo contest
Mayor Antonio Villaraigosa announced a garment hang-tag logo competition on Friday, part of an ongoing effort to raise the profile of the city’s contributions to the fashion industry.
The “Designed/Made in Los Angeles” program asked for designer submissions from locally based businesses including garment maker American Apparel, Youth Monument, marketing and events agency (No Subject) Los Angeles, fashion showroom and branding agency 722 Figueroa and the Fashion Institute of Design & Merchandising, and 21 submissions have been posted online for the public to vote on through Friday.
“L.A. style is casual and low-key, but our design and manufacturing muscle is anything but,” said Mayor Villaraigosa in a statement released Oct. 5. “The Designed/Made in Los Angeles initiative will help our thriving apparel industry grow with a unified brand.”
The winning logo, and additional details about the larger “Designed/Made in Los Angeles” initiative are set to be announced at a press conference on Oct. 15. That’s the first day of L.A. Fashion Market week at the California Market Center, the twice-yearly event around which various and sundry Los Angeles Fashion Week events are traditionally clustered.
According to the announcement last week from Villaraigosa’s office, the L.A. area’s $13 billion apparel industry is made up of some 10,000 companies, more than half of which are in the city of Los Angeles.
The competition’s winning logo will eventually appear on printed and/or woven garment hangtags to identify products manufactured or designed in the city of Los Angeles.
The logo choices may be viewed, and voted on, by clicking here.