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Sprinkles Cupcakes to open downtown next week

Sprinkles Cupcakes will open its 12th location at FIGat7th downtown.
(Christine Cotter / Los Angeles Times)
By Betty Hallock
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Nope, the incredibly tenacious cupcake trend isn’t going away -- not if the lines at the new Sprinkles Cupcakes at the Grove are any indication. Now Sprinkles Cupcakes, the frosting-covered, quickly expanding empire begat by Candace Nelson (largely credited for spawning “the cupcake craze”), is opening its 12th location.

A new Sprinkles outpost will debut at downtown Los Angeles’ Figat7th shopping complex.

The new store is set to open its doors on Wednesday at 9 a.m. and is baking “Golden Tickets” into 10 of its cupcakes -- each found ticket is worth a $100 Sprinkles gift card. (The tickets will be baked into different cupcake flavors throughout the day.)

Five of Sprinkles’ 12 locations throughout the U.S. are in Southern California, along with a Sprinkles Ice Cream store next to the original cupcake bakery in Beverly Hills (also the location of a Sprinkles cupcake ATM machine).

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The downtown Sprinkles joins the Melt, Juicy Lucy, George’s Greek Cafe, Oleego by Parks Korean BBQ, Indus and more.

FIGat7th, 735 South Figueroa Street, Los Angeles, www.sprinkles.com.

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Betty Hallock

Betty Hallock is deputy Food editor at the Los Angeles Times. She has co-written four cookbooks, including “Bäco: Vivid Recipes from the Heart of Los Angeles,” “Amá: A Modern Tex-Mex Kitchen” and “Baking at République.” She started her journalism career at the Wall Street Journal and Scientific American in New York, worked on the L.A. Times’ Business desk, and was interim food editor at Los Angeles Magazine. Hallock also helped launch a food and nutrition vertical for wellness app RoundGlass. She’s a graduate of UCLA and New York University.

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