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NBA owners approve uniform advertising

Kobe Bryant blocks a shot by Trevor Booker in his final game at Staples Center on Wednesday.

Kobe Bryant blocks a shot by Trevor Booker in his final game at Staples Center on Wednesday.

(Wally Skalij / Los Angeles Times)

The NBA is joining leagues such as the Champions, Premier, MLS and WNBA when it comes to uniform designs.

NBA owners have approved uniform advertising, the NBA announced Friday.

According to the release, the sponsorships will begin in the 2017-18 season as part of a three-year pilot program. It will feature a sponsorship patch on the front left of the game jerseys and will measure approximately 2.5 inches by 2.5 inches.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting ways,” said NBA Commissioner Adam Silver. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

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The patches will not appear on the retail versions of player jerseys, but teams will have the option to sell the jerseys with the patches in their own retail outlets.

Each of the league’s 30 teams will be responsible for selling their own jersey sponsorships.

Connect with Eduardo Gonzalez on Twitter: @edmgonzalez


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