Steve Sabol, who helped his father, Ed, found NFL Films in 1962, sat down with The Times’ Sam Farmer in 2010 and shared some of his behind-the-scenes Super Bowl stories. Sabol passed away in September 2012.
Everybody always said Green Bay Packers Coach Vince Lombardi was so confident before the first Super Bowl. That wasn’t the case at all. It’s not that he was unsure about his team, but he realized that if he lost, everything he stood for -- the legacy of the Packers and all those championships -- would be diminished because he lost to this upstart league.
That whole week he had been getting calls from NFL owners telling him that the prestige of the league was on his shoulders. It was an enormous amount of pressure. If he lost, it would be humiliating.
Frank Gifford was going to interview him before the game, and I was the cameraman. You could see that Lombardi was very tense. Gifford had his arm around him and asked him a few questions, and the coach was giving very perfunctory answers. When Lombardi walked away, Frank said, “Look at my hand.” The arm of his sports jacket was soaking wet because Lombardi was sweating so profusely.
The Packers won the game, and we followed Lombardi off the field as he headed for the locker room. After he accepted the championship trophy, he began to get undressed. He tried to loosen his tie, but he couldn’t get it off.
The trainer, Dad Brashier, came over with a tape cutter and said, “Coach, just a minute . . . " He just cut the tie off. Nobody thought much of it at the time.
We went back to Green Bay about a month later to show Lombardi the film. He had a game room and a bar in his basement, and he set up the projector and movie screen down there. That’s where he liked to show his coaches the highlight films. He liked to tend bar down there, and he served drinks called White Cadillacs, which were basically vodka.
Lombardi loved jokes too. He’d laugh at them, but he could never tell them. He’d always screw up the punch lines. Everybody was so nervous, they’d just laugh when they thought they should.
When the film was over, we could hear it slapping on the reel. Usually, Lombardi would stop it, but the slapping kept going. There was a discussion going on. We looked back and found out it was all about the tie.
It was Lombardi’s wife, Marie. She had had a lot to drink and she was angry. She had given him that tie as a Christmas present. Apparently, it was a Hermes tie she had picked out in New York and it was very expensive. She couldn’t believe that he had the audacity to have someone cut that tie.
“How could you do that!” she screamed. “How could you be so stupid! You should have left it on! That tie was silk! Do you know that cost $40!”
The whole evening just went downhill after that. Lombardi was sort of subdued, and Marie was in a bad mood.
Who could have guessed Super Bowl I would have ended with a tie?
Follow Sam Farmer on Twitter @LATimesFarmer
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