NBA Commissioner Adam Silver: Financial effect of China fallout is ‘fairly dramatic’
NBA Commissioner Adam Silver says the league’s business relationship with China remains fractured in the wake of the Daryl Morey controversy, but he added it won’t stop it from supporting “American values” when doing business with other countries.
Speaking at the Time 100 Health Summit in New York on Thursday, Silver said the NBA refused China’s demands to fire Morey after the Houston Rockets general manager sent out a since-deleted tweet supporting anti-Chinese government protesters in Hong Kong.
“We said there’s no chance that’s happening. There’s no chance we’ll even discipline him,” Silver said. “These American values — we are an American business — travel with us wherever we go. And one of those values is free expression. We wanted to make sure that everyone understood we were supporting free expression.”
That decision, however, is hurting the NBA’s bottom line. Silver said the fallout from Morey’s tweet and the NBA’s subsequent response has led to “substantial losses.”
The NBA has always been a window for many Chinese fans to understand the U.S., its culture and its key social values, such as the importance of individual liberties.
“I don’t know where we go from here,” Silver said. “The financial consequences have been and may continue to be fairly dramatic.”
Last week didn’t go as planned for the NBA in its annual preseason trek to China. Morey’s tweet, sent on Oct. 6, set off a firestorm of reaction in the state-controlled Chinese media and altered promotional plans for a two-game series featuring the Lakers and the Brooklyn Nets. Sponsor-related events for individual players were canceled, media access for reporters was cut off and there was even some doubt the games would be played. The games did go on as scheduled, but broadcasts were not aired in China.
Silver said he was confused by criticism the NBA received in its response to the incident since he believed the league never gave in to Chinese demands. In its initial statement, the NBA described the incident as “regrettable,” but Silver said that was in reference to China’s response to what happened — not Morey’s tweet.
“I had thought we’d taken a principled position. I thought we hadn’t so-called acquiesced to the Chinese,” Silver said. “Maybe I was trying too hard to be a diplomat. I didn’t see it as my role as the commissioner of the NBA to weigh in on the substance of the protest.”
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