Pepsi’s Music Ads to Target Minorities
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NEW YORK — Pepsico said Monday that it has agreed to become an official sponsor of the Grammy Awards and also unveiled a music-oriented ad campaign that it said was aimed at minority groups.
The Grammys were scheduled to be presented Wednesday night on a national telecast.
Pepsi said its campaign for 1990 will feature two Grammy nominees, rap artist Young MC in national radio ads and Puerto Rican singer Chayanne in his second network television commercial. His other commercial was the first Spanish-language ad to air on network television, during last year’s Grammys.
Other artists who will join the campaign are pop star Martika and Motown rhythm and blues group The Boys, the company said.
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