High School Sports

Marketing and Financial Management Inc. of Woodland Hills has tentatively been selected to represent the California Interscholastic Federation in future marketing endeavors. The company is headed by Bob Seagren, a former USC and Olympic pole vaulter.

Marketing and Financial Management replaces School Properties Inc., which initiated corporate sponsorship in the state six years ago. The company hopes to secure new corporate sponsors, because Reebok and Pepsi-Cola recently announced that they would be scaling back their investments in the CIF.