Advertisement
Soccer

European soccer teams land lucrative sponsorship deals

Arsenal's Aaron Ramsey, left, celebrates after scoring a goal against Hull City in May. Arsenal's sponsorship deal with Fly Emirates is worth $51 million.
(Gerry Penny / EPA)
By Kevin Baxter
Staff WriterFollow
Share

The 10-year, $1.3-billion uniform deal Manchester United signed with Adidas last week is the most lucrative shirt sponsorship in soccer history. Add in the seven-year $560-million jersey deal United has with Chevrolet and, beginning next season, the team will bank more than $200 million just for renting out space on its uniforms. Manchester United is not the only European soccer club making big money by selling the shirts off their backs.

Team; Sponsor(s); Value (per season)

Manchester United; Adidas (beginning 2015-16), $130 million (through 2026); Chevrolet, $80 million (through 2021)

Advertisement

Arsenal; Fly Emirates, $51 million (through 2019); Puma, $51 million (through 2019)

Barcelona; Qatar Airways, $45 million (through 2018); Nike, $44 million (through 2018)

Real Madrid; Fly Emirates $39 million (through 2019); Adidas $41 million (through 2020)

Bayern Munich; Deutsche Telekom, $42 million (through 2017); Adidas, $36 million (through 2020)

Source: Los Angeles Times

More to Read

Soccer
Kevin Baxter

Kevin Baxter writes about soccer and hockey for the Los Angeles Times. He has covered seven World Cups, four Olympic Games, six World Series and a Super Bowl and has contributed to three Pulitzer Prize-winning series at The Times and Miami Herald. An essay he wrote in fifth grade was voted best in the class. He has a cool dog.

More From the Los Angeles Times

Advertisement