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Kid Rock dropped two new songs and their corresponding music videos overnight as Thursday turned into Friday — the clincher to a week of bold statements in which the Detroit singer appeared to declare he's running for the Senate.
After teasing an imminent "major announcement" on Wednesday, Rock tweeted a picture of a campaign yard sign reading "Kid Rock for U.S. Senate," accompanied by a link to a campaign-style website offering merchandise for sale and flashing slogans such as "Pimp of the Nation" and "Party to the People." And while there was skepticism, the 46-year-old singer born Robert James Ritchie is insisting he means what he says.
"It's not a hoax," he wrote in a post on his personal website Thursday evening. "It's a strategy."
"Like politicians write books during their campaigns, I'm planning on putting out music during mine and IT ALL STARTS TONIGHT AT MIDNIGHT," he continued.
He also responded to incumbent Michigan Sen. Debbie Stabenow, who'd tweeted, "I know we both share a love of music. I concede he's better at playing guitar and I'll keep doing what I do best: fighting for Michigan."
His take? "I concede she is better at playing politics than I am, so I'll keep doing what I do best, which is being a voice for tax paying, hardworking AMERICANS," said Rock, who hasn't kept his Trump-supporting ideology under wraps.
He became politicized, according to Rolling Stone, after his hometown of Detroit filed for bankruptcy.
But until he files with the Federal Election Commission, the Internet is likely to keep wondering whether it's all a Trump-style marketing campaign for songs "Po-Dunk" and "Greatest Show on Earth"
The "Kid Rock for U.S. Senate" website diverts from the typical parameters associated with campaign-affiliated sites in a number of ways. For example, campaign sites must confirm that potential donors are U.S. citizens before completing any transactions. The Kid Rock site redirects visitors to a third-party webpage, hosted by the Warner Bros. record label, to seal its sales.
Sen. Elizabeth Warren, for one, is taking Kid Rock seriously. She's already addressed her supporters with a fundraising email titled "Senator Kid Rock (R-MI.)"
“Well, maybe this is all a joke — but we all thought Donald Trump was joking when he rode down the escalator at Trump Tower and announced his campaign, too," Warren said, as reported by the Boston Herald.
“And sure," she added, "maybe this is just a marketing gimmick for a new album or tour — but we all thought Donald Trump was just promoting his reality TV show, too."