SOUTHERN SECTION NOTES

Reebok and Pepsi-Cola, primary corporate sponsors of the California Interscholastic Federation, plan to eliminate or scale back investments when their three-year contracts expire at the end of June.

Larry Rice, marketing consultant for the CIF, said Reebok officials informed him last month that company restructuring will probably reduce its role as a title sponsor.

Rice said negotiations are continuing with Pepsi but the company is also re-examining its role.

“This definitely is not good news for us,” Rice said. “It is especially bad news for the kids and our schools.”

The CIF governs high school athletics in the state.

Reebok and Pepsi contribute a total of $700,000 a year to the CIF, which passes the money along to its 10 sections. The money is pro-rated according to the size of each section. The Southern Section, the largest in the state, receives about $171,000 a year, or 15% of its budget, from the two companies. The cuts will probably result in increased dues to member schools.

Officials of Reebok and Pepsi could not be reached for comment.

Reebok became a title sponsor six years ago and receives top billing at all section and state playoff events. Pepsi, which signed on three years ago, gets second billing.