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Bob Iger’s first year back at Disney was anything but smooth

A pink-and-white logo for the Walt Disney Company appears on a screen in an office with other screens in the background.
The Walt Disney Co. logo appears on a screen at the New York Stock Exchange.
(Richard Drew / Associated Press)
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Good morning. It’s Tuesday, Nov. 21. I’m Laura Blasey, assistant editor on The Times’ newsletters team and editor of Essential California. Here’s what you need to know to start your day.

An unhappy 100th birthday for Disney

This was supposed to be Disney’s year. CEO Bob Iger was back to stabilize the ship heading into its 100th birthday in October. Instead, twin strikes, Marvel fatigue and a bumpy streaming market have left the company lurching into its second century.

Disney faces a gantlet of unique challenges

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Industry insiders hoped that Iger would bring the magic touch he’d become known for during his first stint as CEO. But fixing Disney’s problems isn’t that simple, my colleague Meg James reported this week. Here’s why.

  • Audiences haven’t responded well to the content. Insiders point to an overproduction of programming intended to feed streaming demand. But both the quantity and quality have turned off fans. Recent releases from Marvel, Star Wars and other Disney properties have performed poorly.
  • Parks, cruises and hotels have struggled to rebound amid missteps. Extended pandemic closures shut off a major income source for the company; park pricing changes that Iger later acknowledged were “too aggressive” upset visitors; and courts handed workers a victory in a long-running class-action lawsuit over low worker pay.
  • An ongoing federal corruption investigation has brought an unwelcome spotlight. The investigation into the influence of powerful business interests in Anaheim includes Disney. My colleague Adam Elmahrek detailed the cozy relationship between city officials and company employees earlier this year.

Strikes and streaming drama (industry-wide woes) have changed the company’s trajectory

Though the Writers Guild of America’s 11,500 members reached an agreement to resume work in September and SAG-AFTRA is following closely behind with a tentative agreement (union members still need to ratify it), this summer’s strikes cost the industry months of work.

And even more workers took steps to organize. Walt Disney Pictures visual effects workers voted to unionize in October and production workers at Walt Disney Animation Studios unionized this month.

Streaming and the rise of Netflix have also shaken traditional media companies. Disney has lost more than $10 billion in streaming over the last four years, Meg reports. Warner Bros., NBCUniversal and Paramount Global followed Disney’s lead, and all now face an increasingly volatile market.

Streaming has led viewership for traditional TV to collapse, but it still isn’t profitable, my colleagues Wendy Lee and Thomas Suh Lauder reported. And consumers are limiting their subscriptions as they tighten household spending.

Some insiders wonder if Bob Iger is still Disney’s best hope

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“There used to be a day when Bob Iger and Disney could stabilize the ground beneath them,” one analyst told Meg. “But that day has come and gone — for the whole industry. Technology has altered the foundation, and he can’t stabilize it the way he used to.”

Iger, who plans to remain CEO until 2026, declined to comment for the piece, but has said he’s committed to addressing the company’s problems and setting higher standards for Disney’s offerings.

“We’re all rolling up our sleeves, including myself, to do just that,” he said in a Nov. 8 earnings call. “We have obviously great assets [and] great stories to tell.”

Still, insiders and industry experts remain uncertain about the company’s direction. Will Iger’s second stint as CEO preserve his reputation for a magic touch, or tarnish it? That might depend on how Iger and the company navigate 2024.

More on Disney

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Gov. Gavin Newsom, center, speaks alongside Vice President Kamala Harris, left, and Los Angeles Mayor Karen Bass on Sunday about the reopening of the 10 Freeway.
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For your downtime

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And finally ... a great photo

Show us your favorite place in California! Send us photos you have taken of spots in California that are special — natural or human-made — and tell us why they’re important to you.

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Today’s great photo is from Times photographer Myung J. Chun during a Formula One Las Vegas Grand Prix practice session. For the first time in more than 40 years, Formula One is back in Las Vegas.

Have a great day, from the Essential California team

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Elvia Limón, multiplatform editor
Kevinisha Walker, multiplatform editor
Laura Blasey, assistant editor
Karim Doumar, head of newsletters

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