Joe Sanberg, a wealthy Westwood investor who pushed the state to create income tax credits for the working poor, will launch a statewide digital ad buy on Thursday about the program and plans to form a federal political action committee to support candidates who support his goals.
In the ad, Sanberg describes the workers who benefit from the state’s recently expanded earned income tax credit over images of a janitor, a dishwasher, a home healthcare aide and a gardener.
“They say not all heroes wear capes. In California, they wear hairnets, uniforms and gloves,” Sanberg says. “Now, thanks to our governor and Legislature, over a million California heroes are eligible for the earned income tax credit, including for the first time the self-employed. In our nonprofit, we’ve committed to helping them get tax credits they’ve earned. Join our fight for financial security. Capes optional.”