Republican John Cox plans to launch the first television ad of the 2018 race for governor on Tuesday, moments before President Trump’s State of the Union address.
The 30-second ad, titled “Bacon,” is scheduled to debut 12 minutes before the speech. It will run for 10 days on Fox News Channel in California and cost $200,000, according to Cox spokesman Matt Shupe. It depicts lobbyists as pigs roaming through Sacramento and eating from a trough.
“Every legislative session, the special interest lobbyists head to Sacramento. They roam the corridors of power, buying influence and basically sticking it to the middle class,” a narrator says in the ad over the scenes of pigs. “Corporate welfare, liberal causes, and of course there’s the public employee unions, the biggest special interest of all. Ready to clean out the barn? Join John Cox. Because he has a plan to deal with the corrupting influence of the special interests.”