Fred Hayman, a serial entrepreneur whose eye for trends, nose for fragrances and hospitality-driven approach to retail helped shape the luxury landscape of Beverly Hills, has died. He was 90.
According to longtime friend and spokesperson Katy Sweet, Hayman died Thursday at his Malibu home after a long illness.
The man who would eventually be known as “the godfather of Rodeo Drive” was born Fred Pollag in St. Gallen, Switzerland, on May 29, 1925, to Richard Pollag and Irma Levy. He came to the U.S. at 16, beginning his career in hospitality at the Waldorf-Astoria. He came west in 1954 — at the behest of Conrad Hilton — to helm the banquet facilities at the new Beverly Hilton.
Hayman’s foray into luxury retail started in 1961. He and two partners bought the original Giorgio boutique in 1961 when the shop was known for Italian fashion.
Fred Hayman, shown in 1997, was a founder of the Rodeo Drive Committee that courted many of the luxury European retailers whose boutiques now line the street in Beverly Hills.(Rene Macura / Associated Press)
Fred Hayman, right, looks over dresses by Galliano and Badgley Mischka at his Rodeo Dive store with Michael Stachowski.(Anacleto Rapping / Los Angeles Times)
Fred Hayman’s Rodeo Drive store carried menswear that reflected Hayman’s personal wardrobe of double-breasted pinstripe suits, navy blue blazers, colored shirts with white collars and silk handkerchiefs for jacket pockets.(Vince Compagnone / Los Angeles Times)
Fred Hayman stands at the entrance to his Rodeo Drive store in 1997.(Anacleto Rapping / Los Angeles Times)
A Rolls Royce on Rodeo Drive in 2013 is in keeping with the street’s opulent image.
(Ricardo DeAratanha / Los Angeles Times)
A mannequin in a red-lace evening dress is perched in the window of the Burberry store on Rodeo Drive. Hayman helped court many of the luxury retailers that now line the Beverly Hill street.(Mark Boster / Los Angeles Times)
Shoppers along Beverly Hill’s Rodeo Drive look into the Salvadore Ferragamo store in 2011.(Mariah Tauger / Los Angeles Times)
Thanks to businessman Fred Hayman, Beverly Hills’ Rodeo Drive has become an international symbol of style.(Perry C. Riddle / Los Angeles Times)
By the late ‘60s he had bought out his partners, and from his landmark store at the corner of Rodeo Drive and Dayton Way spent the next three decades cultivating relationships with designers and celebrities, setting new standards for fashion parties and helping promote Los Angeles as an international style center.
Using the tricks of the hospitality trade, Hayman pampered customers with a fully stocked bar, espresso machine, pool table and pub. He would have a vintage Rolls-Royce chauffeur clients to the store.
“He’s really a pioneer in retail-tainment — which is really how we have come to see the retail landscape in the last couple of decades,” said Rose Apodaca, fashion journalist and author of “Fred Hayman The Extraordinary Difference: The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All,” which was published in 2011. “He had the idea that you go into a store for more than just buying something — you’re there to be entertained, you’re there for it to be a scene and a hangout.”
Hayman stoked the store’s Hollywood aura with an endless supply of celebrity name dropping. Asked about his clientele, he might mention Elizabeth Taylor, Joan Rivers and Lynda Carter in the same breath. Television personality Merv Griffin wore Giorgio menswear on his show.
The store captured international attention when novelist Judith Krantz used it as a setting for “Scruples,” her 1978 novel about shopping, sex and social climbing in Beverly Hills. The book was a bestseller.
Photos of leaders, stars and other notable figures who died in 2016.
Wong’s masterly touch brought a poetic quality to Disney’s “Bambi” that has helped it endure as a classic of animation. The pioneering Chinese American artist influenced later generations of animators. Full obituary(Peter Brenner / Handout)
After bursting onto the scene opposite Gene Kelly in the classic 1952 musical "Singin’ in the Rain,” Reynolds became America’s Sweetheart and a potent box office star for years. Her passing came only one day after her daughter, Carrie Fisher, died at the age of 60. Reynolds was 84. Full obituary(John Rooney / Associated Press)
Actress and writer Carrie Fisher rose to global fame as the trailblazing intergalactic heroine Princess Leia in the “Star Wars” franchise. She later established herself as an author and screenwriter with an acerbic comic flair. She was 60. Full obituary.(20th Century Fox)
Rubin’s uncovering of evidence of the existence of dark matter revealed that “there’s much more out there than we would expect based on our common-sense experience,” said James Bullock, professor of physics and astronomy at UC Irvine. Full obituary(The Carnegie Institution )
George Michael, the English singer-songwriter who shot to stardom in the 1980s as half of the pop duo Wham!, went on to become one of the era’s biggest pop solo artists with hits such as “Faith” and “I Want Your Sex.” He was 53. Full obituary(Francois Mori / Associated Press)
The athlete known widely by the nickname “Miruts the Shifter” (No. 191) won two gold medals at the 1980 Moscow Olympics at age 40 and won bronze medals earlier at the 1972 Munich Games. The Ethiopian running legend inspired world-class athletes such as Haile Gebrselassie. He was 72. Full obituary(Associated Press)
The first woman to become a Lutheran pastor in Orange County, Wolfe-Devol reached out to the LGBT community and helped clear the way for the 2009 vote by the Evangelical Lutheran Church in America that permitted gay and lesbian clergy to openly marry and continue to serve in the church. She was 61. Full obituary(Courtesy of the Devol family)
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The helicopter gunner in the Vietnam War helped end the slaughter of hundreds of unarmed Vietnamese civilians by U.S. troops in the village of My Lai on March 16, 1968. He was 67. Full obituary(Associated Press)
The thoracic surgeon came up with an anti-choking technique in 1974. So simple it could be performed by children, the eponymous maneuver made Heimlich a household name. He was 96. Full obituary(Al Behrman / Associated Press)
Glenn became an American hero as the first U.S. astronaut to orbit Earth. He also served for 24 years as a U.S. senator from Ohio. Thirty-six years after his first flight, he became the oldest man to go into space. He was 95. Full obituary(Associated Press)
Greg Lake, left, pictured with Keith Emerson and Carl Palmer of the band Emerson, Lake and Palmer, helped pioneer the expansive genre of progressive rock in the late 1960s and ‘70s. He was 69. Full obituary(Associated Press)
The hugely popular south Indian actress later turned to politics and became the highest elected official in the state of Tamil Nadu. She was 68. Full obituary(AFP / Getty Images)
Lee overcame discrimination to become the first Asian American to win an Olympic medal and the first diver to win back-to-back gold medals in two different Olympics — in London in 1948 and Helsinki in 1952. He was 96. Full obituary(Los Angeles Times)
The former Cuban leader thrust his Caribbean nation onto the world stage by provoking Cold War confrontation and defying U.S. policy through 11 administrations. He was 90. Full obituary(Associated Press)
Best known for her portrayal of Carol Brady on “The Brady Bunch,” Henderson
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Dubbed “Dr. Wonderful” by the media, the Texas surgeon performed the first successful heart transplant in the United States and the world’s first implantation of a wholly artificial heart. He also founded the Texas Heart Institute in Houston. He was 96. Full obituary(David J. Phillip / Associated Press)
The prominent Los Angeles attorney went from defending his father, a powerful mob boss, to representing celebrities, corrupt businessmen, drug kingpins and the so-called Hollywood Madam, Heidi Fleiss. He was 70. Full obituary(Ken Hively / Los Angeles Times)
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The singer-songwriter’s literary sensibility and elegant dissections of desire made him one of popular music’s most influential and admired figures for four decades. Cohen is best known for his songs such as “Hallelujah,” “Suzanne” and “Bird on the Wire.” He was 82. Full obituary(Joel Saget / AFP / Getty Images)
Reno was the first woman to serve as United States attorney general. Her unusually long tenure began with a disastrous assault on cultists in Texas and ended after the dramatic raid that returned Elian Gonzalez to his Cuban father. She was 78. Full obituary(Dennis Cook / Associated Press)
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Tabei was the first woman to climb Mount Everest in 1975. In 1992, she also became the first woman to complete the “Seven Summits,” reaching the highest peaks of the seven continents. She was 77. Full obituary(AFP / Getty Images)
With more than 70 years on the throne, Bhumibol was the world’s longest-reigning monarch at the time of his death. A descendant of a 700-year-old dynasty, Bhumibol was the great-grandson of King Mongkut, who was depicted in Rodgers and Hammerstein’s musical “The King and I.” He was 88. Full obituary(AFP)
Nixon was the creative force behind the popular soap operas “One Life to Live” and “All My Children.” She was a pioneer in bringing serious social issues, like racism, AIDS and prostitution, to daytime television. She was 93. Full obituary(Chris Pizzello / Associated Press)
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Known as the Vatican’s exorcist, Amorth, a Roman Catholic priest, helped promote the ritual of banishing the devil from people or places. He was 91. Full obituary(AFP / Getty Images)
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The Canadian novelist blended magical realism and baseball in his 1982 novel “Shoeless Joe,” which became the blueprint for the 1989 Oscar-nominated movie “Field of Dreams.” He was 81. Full obituary(Associated Press)
The longtime Los Angeles liberal lion was a friend of kings, presidents, moguls and Hollywood stars who used his wealth and connections to advance a wide range of causes and candidates. He was 96. Full obituary(Los Angeles Times)
The ska pioneer and Jamaican music legend recorded thousands of records, including such hits as “Al Capone” and “Judge Dread.” He helped ignite the ska movement in England, and later helped carry it into the rock-steady era in the mid-1960s. He was 78. Full obituary(Larry Ellis / Getty Images)
Known as “the first lady of anti-feminism," Schlafly was a political activist who galvanized grass-roots conservatives to help defeat the Equal Rights Amendment and, in ensuing decades, effectively push the Republican Party to the right. She was 92. Full obituary(Christine Cotter / Los Angeles Times)
O’Brian helped tame the Wild West as the star of TV’s “The Life and Legend of Wyatt Earp” and was the founder of a long-running youth leadership development organization. “Wyatt Earp” became a top 10-rated series and made O’Brian a household name. He was 91. Full obituary(Ricardo DeAratanha / Los Angeles Times)
Jerry Heller, the early manager of N.W.A, was an important and colorful personality in the emerging West Coast rap scene in the 1980s. Heller was 75. Full obituary(Lori Shepler / Los Angeles Times)
Two-time Oscar nominee Gene Wilder brought a unique blend of manic energy and world-weary melancholy to films as varied as 1971’s children’s movie “Willy Wonka & the Chocolate Factory” and the 1980 comedy “Stir Crazy.” He was 83. Full obituary(AFP / Getty Images)
The beloved top-selling Mexican singer wooed crowds on both sides of the border with ballads of love and heartbreak for more than four decades. He was 66. Full obituary(Wilfredo Lee / Associated Press)
Known as the “queen of knitwear,” Sonia Rykiel became a fixture of Paris’ fashion scene, starting in 1968. French President Francois Hollande praised her as “a pioneer” who “offered women freedom of movement.” She was 86. Full obituary(Thibault Camus / Associated Press)
The conservative political commentator hosted the long-running weekly public television show “The McLaughlin Group” that helped alter the shape of political discourse since its debut in 1982. He was 89. Full obituary(Kevin Wolf / Associated Press)
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The British actor, who was 3-foot-8, gave life to the “Star Wars” droid R2-D2, one of the most beloved characters in the space-opera franchise and among the most iconic robots in pop culture history. He was 81. Full obituary(Reed Saxon / Associated Press)
For many in L.A., Folsom was the face of the Parent Teacher Student Assn., better known as the PTSA or PTA. He served as the official and unofficial watchdog over the Los Angeles Unified School District and wrote about his experiences in his blog. He was 69. Full obituary(Mark Boster / Los Angeles Times)
Fountain combined the Swing Era sensibility of jazz clarinetist Benny Goodman with the down-home, freewheeling style characteristic of traditional New Orleans jazz to become a national star in the 1950s as a featured soloist on the “The Lawrence Welk Show.” He was 86. Full obituary(Luis Sinco / Los Angeles Times)
Born Youree Harris, Cleo became a cultural icon as the spokeswoman for Psychic Readers Network, where she starred in infomercials as a Jamaican psychic, replete with accent, who used tarot card readings to advise individuals using the pay-per-call service on their futures. She was 53. Full obituary(Associated Press)
Lowery was a pioneer in efforts to help people suffering from poverty, addiction and mental illness move out of tents and cardboard boxes on Los Angeles’ sidewalks and into supportive housing. She was 70. Full obituary(Lawrence K. Ho / Los Angeles Times)
Nixon, a Hollywood voice double, can be heard in place of the leading actresses in such classic movie musicals as “West Side Story,” “The King and I” and “My Fair Lady.” She was 86. Full obituary(Rob Kim / AFP/Getty Images)
The department store heir’s widow was a socialite and philanthropist who hobnobbed with the world’s elite, epitomized high fashion and was best friends with former first lady Nancy Reagan. She was 93. Full obituary(Evan Agostini / Associated Press)
The writer and director is best known for his TV hits "Happy Days” and “Laverne & Shirley” and the box-office successes “Pretty Woman” and “Runaway Bride.” He was 81. Full obituary(Los Angeles Times)
The author and teacher was long established as a leading literary figure of Southern California. Her works include “Golden Days,” “There Will Never Be Another You” and her memoir “Dreaming, Hard Luck and Good Times in America.” She was 82. Full obituary(Ricardo DeAratanha / Los Angeles Times)
The Nazi concentration camp survivor won the Nobel in 1986 for his message “of peace, atonement and human dignity.” “Night,” his account of his year in death camps, is regarded as one of the most powerful achievements in Holocaust literature. He was 87. Full obituary(Allen J. Schaben / Los Angeles Times)
One of the greatest basketball coaches of any gender or generation, Summitt spent 38 years as coach of the University of Tennessee women’s basketball team before dementia forced her early retirement. She was 64. Full obituary(Wade Payne / Associated Press)
The iconic New York Times fashion photographer darted around New York on a humble bicycle to cover the style of high society grand dames and downtown punks with equal verve. He was 87. Full obituary(Mark Lennihan / Associated Press)
Aguirre was best known for his portrayal of the towering “Profesor Jirafales,” the likable and often disrespected giraffe teacher on the 1970s-era hit show “El Chavo del Ocho.” The screwball comedy helped usher in an era of edgier comedy in Mexico and elsewhere. Aguirre was 82. Full obituary(AFP / Getty Images)
Known as “Mr. Hockey” for his enduring skills and fierce competitiveness, Howe was a member of hockey’s Hall of Fame and a longtime ambassador for the game. He was 88. Full obituary(Associated Press)
The Academy Award-winning British playwright is best known for his stage dramas “Amadeus” and “Equus,” which were both turned into acclaimed movies. “Amadeus” won eight Oscars, including one for Shaffer for adapted screenplay and one for best picture. He was 90. Full obituary(Mike Lawn / Evening Standard / Hulton Archive / Getty Images)
The three-time heavyweight boxing champion’s brilliance in the ring and bravado outside it made his face one of the most recognizable in the world. He was 74. Full obituary(John Rooney / Associated Press)
Crouch, the co-founder of Trinity Broadcasting Network, was one of the most recognizable and enduring figures in Orange Country’s televangelism pantheon. She enjoyed vast, loyal support from viewers of “Praise the Lord,” the show in which she appeared with her husband, Paul. She was 78. Full obituary( Mark Boster / The LA Times)
Like Walter Cronkite and Edward R. Murrow, the CBS newsman became part of a group of journalists who set the tone for storytelling on television. He was on “60 Minutes” for 46 years, holding the longest tenure on prime-time television of anyone in history. He was 84. Full obituary(Carolyn Cole / Los Angeles Times)
The first African American chief of the Los Angeles Police Department, Williams steadied the agency in the tumultuous wake of the 1992 riots but was distrusted as an outsider by many officers and politicians. He was 72. Full obituary(Nick Ut / Associated Press)
A KPCC stalwart since 2000, Julian was a brisk, unflappable and earnest on-air presence familiar to masses of weekday public-radio listeners on their morning commutes. Outside work, he was a playwright and actor, active in local theater. He was 57. Full obituary(Bill Youngblood / KPCC)
The trailblazing performer sold more than 100 million records over his career, fusing rock, pop, funk and R&B. He was 57. Full obituary(Associated Press)
Best known for her role as Marie Barone on “Everybody Loves Raymond,” Roberts won four Emmys for her work on that show and one for her work on “St. Elsewhere.” She was 90. Full obituary(Ken Hively / Los Angeles Times)
Known as “the godfather of Rodeo Drive,” Hayman was a serial entrepreneur whose eye for trends, nose for fragrances and hospitality-driven approach to retail helped shape the luxury landscape of Beverly Hills. He was 90. Full obituary(Associated Press)
The country music legend sang of his law-breaking Bakersfield youth and penned a stream of No. 1 hits. He owed some of his fame to conservative anthems, including the combative 1969 release “Okie from Muskogee,” which seemed to mock San Francisco’s anti-war hippies. He was 79. Full obituary(Genaro Molina / Los Angeles Times)
The acclaimed Native American historian was the last surviving war chief of Montana’s Crow Tribe. President Obama awarded him the Presidential Medal of Freedom in 2009. He was 102. Full obituary(J. Scott Applewhite / Associated Press)
Germany’s longest-serving foreign minister brokered an end to the painful 40-year division of his homeland in 1990, but only after persevering for decades through the most tragic and destructive phases of Germany’s 20th century history. He was 89. Full obituary(Martin Meissner / Associated Press)
The Iraqi-born British architect was the first woman to win the Pritzker Prize, architecture’s highest honor. She made her mark with buildings such as the London Aquatics Centre, the MAXXI museum for contemporary art in Rome and the innovative Bridge Pavilion in Zaragoza, Spain. She was 65. Full obituary(Kevork Djansezian / Associated Press)
The former television talk show host became the first openly gay man to serve on the Los Angeles City Council. He advocated for the homeless, gays and lesbians and other liberal causes. He was 70. Full obituary(Christina House / For The Times)
Duke won an Oscar at age 16 for her portrayal of Helen Keller in “The Miracle Worker,” the youngest person at the time to receive the honor. She was also known for her bouncy 1960s TV sitcom, “The Patty Duke Show.” She was 69. Full obituary(Associated Press)
Garry Shandling’s comedic career spanned decades, but he is best known for his role as Larry Sanders, the host of a fictional talk show. His sitcom pushed the boundaries of TV, influencing shows such as “The Office” and “Modern Family.” He was 66. Full obituary.(Robert Gauthier / Los Angeles Times)
Ken Howard was president of SAG-AFTRA and an actor known for his role on TV’s ‘The White Shadow.’ He championed the merger of Hollywood’s two largest actors unions, which had a history of sparring. He was 71. Full obituary(Al Seib / Los Angeles Times)
Phife Dawg, right, formed the trailblazing hip-hop group A Tribe Called Quest in the late 1980s in New York with his childhood friend Q-Tip, left. He was 45. Full obituary(Los Angeles Times)
The former first lady’s devotion to her husband made her a formidable behind-the-scenes player in his administrations and one of the most influential presidential wives in modern times. She was 94. Full obituary(American Vantage Media )
Martin, second from right, with Paul McCartney, left, George Harrison, Ringo Starr and John Lennon in 1963, produced nearly all the Beatles’ recordings, advising them on songwriting and arranging and capturing the vitality of their early performances in the studio. He was 90. Full obituary(Michael Ochs Archives )
The longtime Los Angeles radio disc jockey, whose real name was Art Ferguson, hosted the morning radio show for popular and influential station KHJ-AM in the late 1960s and went on to be a key player in the launch of latter-day powerhouses KROQ-AM and KIIS-FM. He was 71. Full obituary(Lawrence K. Ho / Los Angeles Times)
The veteran actor built his early career playing heavies and won an Academy Award in 1968 for his supporting role as the tough Southern prison-camp convict who grew to hero-worship Paul Newman’s defiant title character in “Cool Hand Luke.” He was 91. Full obituary(Warner Bros. / Getty Images)
A prolific entrepreneur, Mann over the course of seven decades founded 17 companies in fields ranging from aerospace to pharmaceuticals to medical devices. He was 90. Full obituary(Kirk McKoy / Los Angeles Times)
The Egyptian diplomat helped negotiate his country’s landmark peace deal with Israel but then clashed with the United States when he served a single term as U.N. secretary-general. He was 93. Full obituary(Marty Lederhandler / Associated Press)
The novelist’s 1960 masterpiece “To Kill a Mockingbird” brought her a Pulitzer Prize and a venerated place in American literature. She was 89. Full obituary(Donald Uhrbrock / PBS)
Supreme Court Justice Scalia was a fiery conservative who used a sharp intellect, barbed wit and a zeal for verbal combat to fight against the tide of modern liberalism. He was 79. Full obituary(Ray Chavez / Bay Area News Group)
Pro-BMX biker Dave Mirra was one of the most decorated athletes in X Games history. He held the record for the most medals in history with 24. He was 41. Full obituary(Ed Reinke / Associated Press)
Maurice White, co-founder and leader of the groundbreaking ensemble Earth, Wind & Fire, was the source for a wealth of euphoric hits in the 1970s and early ‘80s, including ‘Shining Star,’ ‘September,’ and ‘Boogie Wonderland.’ He was 74. Full obituary(Kathy Willens / Associated Press)
Once a finalist for California poet laureate, Alarcón was known for his bilingual poetry about immigrants, love and the indigenous languages and traditions of Mexico, and also for bilingual books of children’s verse. He was 61. Full obituary(Nancy Aidé Gonzalez )
A founding member of the Eagles, Frey was credited with being the chief architect of the vocal and instrumental blend that defined the group. The group’s hits included “Best of My Love” and “Hotel California.” He was 67. Full obituary
(Gijsbert Hanekroot / Redferns)
In a career that encompassed everything from big-budget Hollywood movies to classical theater, Rickman made bad behavior fascinating to watch from “Die Hard” to the “Harry Potter” movies. He was 69. Full obituary
The barrier-breaking British rock musician and actor produced an astonishing range of work, from cosmic folk (“Space Oddity”) and glam rock (“Ziggy Stardust”) to blue-eyed soul (“Young Americans”) and electronic experiments with Brian Eno (“Heroes”). He was 69. Full obituary
The composer and former principal conductor of the New York Philharmonic was known for pushing music lovers and the music establishment to let go of the past and embrace new sounds, structures and textures. He was 90. Full obituary(Christophe Ena / Associated Press)
The Academy Award winner was revered as one of the most influential cinematographers in film history for his work on classics including “Close Encounters of the Third Kind” and “The Deer Hunter.” He was 85. Full obituary(Tamas Kovacs / EPA)
Gordon helped revolutionize surfing with the creation of the foam surfboard. His polyurethane boards were lighter and easier to ride, making surfing accessible -- which helped popularize the sport globally. He was in his 70s. Full obituary(Charlie Neuman / San Diego Union-Tribune/ZUMA Press)
The attorney and almond farmer was known for his battle to stop the $68-billion California bullet train project from slicing up his almond orchards -- part of a deeply emotional land war that has drawn in hundreds of farming families from Merced to Bakersfield. He was 92. Full obituary
Resisting the legacy of her famous father, crooner Nat King Cole, Natalie Cole was a singer in her own right. Known for her jazz and gospel-inflected voice, she sold more than 30 million albums and earned nine Grammy Awards over her four-decade career. She was 65. Full obituary(Los Angeles Times)
Giorgio became a tourist attraction in the 1980s, and Hayman stocked T-shirts and tote bags with the store logo blazing. The signature yellow and white striped awnings above the store windows were stolen off their frames.
His critics groused that the T-shirts and totes cheapened the image of the store, and the street. Admirers said the store’s popularity brought new business to Beverly Hills.
In 1981, he launched Giorgio Beverly Hills perfume with his then-wife and business partner, Gale. The scent sold for $150 a bottle and would go on to become one of the most successful fragrances in history, racking up more than $100 million in sales in its first four years. The scent strip, a perfume-drenched card he used to market his product, quickly became a standard advertising tool in the fragrance business.
In 1987 he sold the Giorgio Beverly Hills fragrances — and the name — to Avon for $165 million, and rebranded his store at 273 Rodeo Drive as Fred Hayman Beverly Hills. He launched a handful of fragrances under that new nameplate before selling them to Parlux in 1994. That same year he launched a new line of leather goods and fragrances via the Home Shopping Network.
In 2011, when Hayman was awarded the 15th plaque on the Rodeo Drive Walk of Style (an award he created), then-Beverly Hills mayor Barry Brucker noted, “Rodeo Drive would just be another district if not for Fred’s marketing vision,” a reference to Hayman being among the founders of the 1972 Rodeo Drive Committee, a group that sought to help beautify that street and elevate its retail tenants. By 1990, the street was filling up with designer boutiques, Giorgio Armani, Chanel and Gucci among them.
“It wasn’t just the stores,” said Apodaca, who is also a local retailer. “He’s the reason there are medians down the middle of Rodeo Drive, why there’s cafe seating on the streets. He’d twist the other retailers’ arms — and be the first one to open his checkbook.”
In 1998, Hayman closed the shop, put a “gone fishin’ ” sign on the door and leased the building, which he owned, to Louis Vuitton leather goods.
Hayman is survived by his wife, Betty; sons Charles and Robert; daughter Nicole; and 10 grandchildren.
Mary Rourke, a former Times staff writer, contributed to this report.