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Stylish business moguls Kylie and Kendall Jenner have issued a mea culpa regarding their ill-conceived line of vintage music T-shirts.
The daughters of Kardashian matriarch Kris Jenner and gold-medal Olympian Caitlyn Jenner debuted the T-shirts in their Kendall + Kylie online store Wednesday featuring graphics of the Jenner sisters stamped onto iconic music-related images.
But by late Thursday morning, as a backlash was brewing, the vintage shirts were removed from the site and tweets made by Kendall and Kylie were deleted.
Thursday afternoon, both Jenners tweeted a message apologizing for repurposing the images of artists for their own brand.
"These designs were not well thought out and we deeply apologize to anyone that has been upset and/or offended, especially to the families of the artists. We are huge fans of their music and it was not our intention to disrespect these cultural icons in any way. The tee shirts have been pulled from retail and all images have been removed. We will use this as an opportunity to learn from these mistakes and again, we are very sorry," both Kendall and Kylie tweeted.
Further, the Kendall + Kylie brand itself issued its own apology Thursday, echoing the sentiments of its namesakes.
"The Kendall + Kylie brand apologizes for any insensitivity. When deciding to work with one-of-a-kind repurposed vintage tees, it was not the brand’s intent to offend anyone. These designs were randomly selected and not well thought out. The brand would like to apologize, especially to the artists that have been featured in the series. We did not mean to disrespect these icons and understand that we missed the mark completely. The designs have been removed. We sincerely apologize to the artists, their families and estates and anyone who may have been offended," the company's statement read.
As disconcerting as it was to see a Kendall Jenner selfie emblazoned over the art for Pink Floyd's "Dark Side of the Moon," it was nothing compared with the bikini shot of Kylie Jenner plastered over a Tupac memorial T-shirt.
Not everyone was eager to open their pocketbooks for the Jenners, though.
Voletta Wallace, mother of slain rapper Christopher "Notorious B.I.G." Wallace, stated on Instagram Thursday morning that Biggie's estate had not authorized the use of his likeness on the pricey T-shirts.
"The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me," Wallace said in her post. "I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt."
Inexplicable branding and confusing copyright issues aside, perhaps the most offensive part of the Jenners' newest fashion foray? The costs.
These old, remade (ruined?) T-shirts were selling at a hefty $125 a pop, roughly $124 more than you're likely to find the originals at a Goodwill.
Even worse, they appeared to be selling really well. Before disappearing from the site, vintage shirts featuring Metallica, Pink Floyd and the Doors were running low.
Update, 3:08 p.m.: This story was updated with statements from both Kylie and Kendall Jenner, as well as the Kendall + Kylie brand.
Update, 12:10 p.m.: This story was updated with comments from Voletta Wallace and news that the Jenners have removed the shirts from their website. Story was originally published at 10:29 a.m.